About the American Advertising Awards
Each year, we host an annual competition and awards gala called the American Advertising Awards (formerly known as the ADDYs). The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. The Awards is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year at the local AAF club competitions.
The AAF Montgomery competition is the first phase of the three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards — being recognized as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry into the AAF Montgomery competition is the first step toward winning a national ADDY.